![]() ![]() A new download manager is coming early next year. The retailer also tweaked basic services like discoverability, wish lists, search, and vendor merchandising, as well as upgrading its slightly creaking launcher, with significant improvements to launch times. Epic Rewards was also released, through which players receive a five percent kickback on their spending, which they can use to buy other games, at Epic Games Store’s expense (as opposed to the vendor). In May, the retail portal introduced a new discount pricing management tool “that allows our partners to independently manage discounts” during promotional periods, most especially holiday sales. “As we move into 2024, you can expect to see more features being rolled out,” said Billings, adding that additional margin benefits are avaiilable for developers who use the company’s Unreal Engine development tool. ![]() “In 2024, we have plans to level up both the partner and player experience.”Įarlier this year, Epic introduced a new suite of self-publishing tools that give vendors more control over how they price and market their games. “Given economic headwinds facing the industry margin expansion and increased reach is a key component to success and the long term health of our partners,” said Billings. However, Steam’s user base is likely at least double the size of Epic Games Store’s, with a significantly larger selection of games. It also offers promotional game launch programs that yield 100 percent of revenues to creators. ![]() Of course, as well as its genuinely attractive range of free games, Epic offers better margins to suppliers than Steam – roughly speaking, the retailer charges about 12 percent as opposed to 30 percent. Currently, 67 percent of our player base is playing third party games, and 50 percent of them are exclusively playing third party games.” ![]() He added: “What really matters is the volume of players that are actively engaged in third party content. When creators can bring their ideas to life and successfully share their games with the world, that’s a win condition for us” He said: “We succeed when our creators succeed. Kyle Billings, director of product and content strategy, laid out some of the company’s plans, while reassuring developers and publishers that “our commitment to the store is unwavering”. But there’s little doubt that EGS has work to do, in order to get the most out of third party publishers and developers.Īt the recent Unreal Fest, the company sought to persuade partners to throw in with EGS, with a range of programs and promotions that it says will maximize revenues, without harming lifetime sales on other platforms. Part of Epic’s attraction is its range of popular first-party games such as Fortnite, Rocket League, and Fall Guys. The company says it’s targeting a relatively modest increase to 70 million MAUs as of the current quarter. In 2022, the retail store front hit 68 million monthly active users and a peak daily active user base of 34 million. Since its launch in 2018, Epic Games Store has spent bucket loads of money on giving away free games, in order to attract PC gamers away from Steam. ![]()
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